These guides are an excellent resource for busy people who want to get a preview of books before purchasing them. It discusses the key takeaways of the book, and gives an analysis of the author’s style and credentials, making it possible to get a good idea if the book is worth the price of admission. And Others Don’t by Tom Collins/Key Takeaways, Analysis & Review is, as the Instaread summaries always are, a good introduction to a book that is useful for anyone who seeks to truly excel. Instaread’s Good to Great: Why Some Companies Make the Leap. In his book, which is easy to read, he dispels many of the myths of greatness, and gives commonsense advice for achieving it. Use technology to accelerate core competenciesĪn eighth ‘principle’ that Collins stresses is the realization that greatness does not come overnight, but is the end result of consistent application of the seven principles. Create a culture of discipline – and here he means self-discipline and self-motivation Confronting reality and hard facts, while maintaining a belief in the ability to succeed and go on to greatness Leadership that focuses on success for the organization rather than personal gain. And Others Don’t, Collins maintains that there are seven key principles that lead to greatness: Thanks to them, it grew from some 8,000 employees and 7 billion in revenue in 1997, the year Steve Jobs returned, to.

In his book, Good to Great: Why Some Companies Make the Leap. Apple is well-known for its innovations in hardware, software, and services. Management Consultant Jim Collins, though, believes that there are key ways that organizations, and people, can move beyond being merely good.

Some organizations become good, and others become great.

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